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      Carrying on the tradition of excellence established in 2001 and 2002, HR Forum 2003 will again be bringing together opinion leaders in the field of HR and management with practitioners in the corporate community! The Forum will be a high-impact event for HR professionals and senior executives in China and is a not-to-be-missed event in the HR community. Join us this September at HR Forum 2003 in Beijing, Shanghai or Guangzhou to listen to the Keynote Speeches, the CEO Roundtables, the Case Studies, and Theories, Tools & Applications. You will not be disappointed!  
    (1) CEO's Perspective on HR: Expectations vs. Realities  
      Many CEOs put human capital management as a high priority issue on the management agenda as they are aware that it is a critical success factor. However, there are times that high impact HR initiatives are not formulated or implemented effectively. The gap between recognizing the importance of human capital management and achieving tangible results through effective implementation of HR initiatives remains to be closed. CEOs on this panel will share their experiences on the expectations and results of HR management.
 
  (2) Benchmarking HR with Marketing: Priorities, Resources and Measure of Success
    There are a number of similarities between the HR and the marketing functions in today's companies. A core mission for both functions is the promotion of the company’s image and its products and services. But unlike the sales function, the marketing and HR functions are often considered as cost centers and in fact, it is generally hard to measure the return on investment for both. However, many people feel that the marketing function still commands a higher priority and enjoys more resources than the HR function in today's corporations. This could be related to how the function is organized and how success is measured. Are there any insights that HR professionals can learn from their marketing colleagues?
    One of the highlights from the event last year was the research finding on core HR competencies that Professor Wayne Brockbank shared with the audience, a provocative session that has since stimulated a lot of discussion and received extensive coverage in the media! In response to popular demand, we have once again invited Professor Brockbank to join us as a keynote speaker for HR Forum 2003. Professor Brockbank is a professor at the University of Michigan and is one of the most experienced and influential HR experts in the world. If you missed him last year, this is your chance to hear from and meet with a renowned expert in the field of HR!
    Dialogue Between Partners: CEO and HR often must face and make tough people issues and decisions together. Crisis and challenges can only be overcome when a strategic partnership is forged between the two. We will hear from Mr. GAO Qun Yao, the CEO at Autodesk, and Mr. ZHANG Ming, the HR Director at Lucent, about the challenges that they faced together in their respective capacity while working together before. This is the first time that details of their partnership will be revealed and you won’t wao assess the situation and offer a solution! This is the classic case-study method as practiced at leading business schools around the world! We will be discussing topics such as “Performance Appraisals in the Post-SARS Period” and nt to miss it!
    Case Study Workshops: We will be taking real cases and getting experts t“HR Management of Conglomerates and Subsidiaries” and getting you and the experts involved to diagnose the problem and find a solution to resolve the problem!

    Consulting companies are often the ones at the forefront in the field of HR management, offering new theories and ideas on how to deal with the issues that practitioners often face. Finding the right tools to deal with the issues is of utmost importance to practitioners. We have invited top experts from leading consulting firms to share their knowledge with you so that you can build and fortify your “HR Toolkit” so that you can be fully prepared to deal with every situation and crisis!
 
       
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